Sea waves gently crashing on the shore line and a bright and fresh colour palette inspired by wild locations. A lock up inspired by the sun setting on the horizon line, instantly reminding us of long days spent on the beach. A fresh illustration style look and feel, in line with the easy going, free spirit of sloggi SHORE.
All work created at MullenLowe, London
My role: Pack design concept and logo development Final individual pack designs (incl. illustrations) First stage artworks