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sloggi - Shore

Sea waves gently crashing on the shore line and a bright and fresh colour palette inspired by wild locations. A lock up inspired by the sun setting on the horizon line, instantly reminding us of long days spent on the beach. A fresh illustration style look and feel, in line with the easy going, free spirit of sloggi SHORE.

All work created at MullenLowe, London

My role:
Pack design concept and logo development 
Final individual pack designs (incl. illustrations) 
First stage artworks