Colibri

Colibri established its reputation as a pioneering lighter brand. Founded in 1928, the business grew into a global brand. Our brief was to turn the outdated business into a full-range accessory brand with target markets within the US and Europe. The brand's history inspired the new identity and a beautiful and engaging brand story was developed, along with a set of brand guidelines and a consistent voice.

I was involved closely with each step of the design process and brand development. The logo was refreshed, without losing its character and links to the past. A new way of targeting three distinct customer groups was developed, opening Colibri’s market to an entirely new audience. 

A contemporary lifestyle look was created for each of Colibri’s three series with a distinct photographic style, colour palette and product. This was followed up with directing and producing catalogues, consumer lifestyle brochures, packaging and POS, environment and digital formats, eg., web design direction, e-marketing templates.

Credits -
Agency: Lassalle Studio
Client: Colibri
Creative Director: Laurence Lassalle
Lead Designer: Grace Wong
Art Director: Laurence Lassalle, Grace Wong
Artwork: Rui Cravo e Silva, Mark Nilsson
Product Hero Photography: Xavier Young
Product Photography: Andrew Twort
Lifestyle Photography: Minh Ngo
Copywriter: Laurence Shorter
Portfolio Photography: Grace Wong

My role -
Brand identity Design, Logo Concept Design,
Packaging Design, Website Design, Art direction,
Graphic Design