Collider

Brand experience agency Collider was undergoing a period of evolution from an integrated agency delivering a silo'd approach across a broad range of channels and competencies to a narrow focus around connected brand experiences. 

After a few false starts on rebranding themselves, the agency called on external help to convey the new proposition. Inspired by the suggested energy in the word 'collider', I injected the use of a bold typography style with black to offset the imagery - this combination created an impactful look and a more dynamic personality. The rebrand, from concept to creative and a visual style guide was delivered in just two weeks and has since been translated across their key deliverables.

Credits -
Client: Collider
Agency: In-house
Designer: Grace Wong

My role -
Visual Identity Design, Custom Logo Design