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Whittard of Chelsea - Full rebrand

We turned to 'Britishness' as a theme and came up with a strapline 'Celebrating fine tea and coffee since 1886'. It was thought that the brand needed to re-focus itself as an authority on tea and coffee, and move away from gifting. A more dignified logotype was developed to reflect this. 

All work completed at Whittard of Chelsea.

My role:
Concepts 
Design, layout & artwork
Brand identity
Logo redesign 
Brand guidelines
Packaging & POS
Annual report
Print management
Art direction
Web design layout 
Environment concepts

illustration by Mariko Jesse