Triumph Motorcycles has always had its own distinctive character and a history of creating bikes that become design classics. A handcrafted approach to the logo marque was developed and improved, retaining its distinctive ligature and colour blue. A strong visual identity based on the theme of ‘journey’ was represented by an abstract ‘living blue’ created canvas that was then utilized across all consumer touch points.
All work completed at Corporate Edge.
My role: Concepts Logotype redesign Visual identity design