This global watersports name needed a complete rebrand across its business during an ambitious expansion, while pioneering new product development. I created a whole new look and feel for the brand. A new colour palette and graphic system was applied across Waterwear and Equipment product ranges. The logo mark was evolved and the visual identity strengthened.
All work completed at NeilPryde.
My role: Concepts Design, layout & artwork Logo redesign and corporate identity Visual identity Packaging and POS Print brochures & catalogues Iconography Apparel and product branding Print advertising Art direction Project management
