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NeilPryde - Full rebrand

This global watersports name needed a complete rebrand across its business during an ambitious expansion, while pioneering new product development. I created a whole new look and feel for the brand. A new colour palette and graphic system was applied across Waterwear and Equipment product ranges. The logo mark was evolved and the visual identity strengthened.

All work completed at NeilPryde.

My role:
Concepts 
Design, layout & artwork
Logo redesign and corporate identity
Visual identity
Packaging and POS
Print brochures & catalogues
Iconography
Apparel and product branding
Print advertising 
Art direction
Project management