Bridging the past to the present, a modern relaunch of the 'Eclipse' - the original piezo lighter by Colibri, including limited edition colours to celebrate the 50th year anniversary. The remodelled and updated design called for a fresh look in the marketing materials. The solution embraced a futuristic outlook by referencing space travel and a contemporary take on a solar eclipse. The eye-catching packaging, mini-brochure timeline inserts, stickers and poster helped to attract a new market.
Packaging design, print - poster, mini brochure, counter cards