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Whittard of Chelsea

We turned to 'Britishness' as a theme and came up with a strapline 'Celebrating fine tea and coffee since 1886'. It was thought that the brand needed to re-focus itself as an authority on tea and coffee, and move away from gifting. A more dignified logotype was developed to reflect this. 

brand identity / logo redesign / brand guidelines / annual report / print management / art direction / web design layout / packaging & pos / environment 

illustration by Mariko Jesse

Client: © Whittard of Chelsea
Role: Grace Wong worked on this project as part of a team at Whittard of Chelsea