A small identity project for a friend's parents in Australia. The district of Paddington has mostly middle-class high achievers so the logo and identity needed both a educational and fun look that appealed to this aspirational market. Elemental shapes formed part of the lettering of the centre's name and were combined with a set of fun colours that were used across the environment. This new identity created a lot of interest and enrolment and demand was very high. This led to another three centres opening up within three years and this success led the owners to be directly approached by one of the biggest childcare providers in Australia who they subsequently sold the business on to.