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NeilPryde

This global watersports name needed a complete rebrand across its business during an ambitious expansion, while pioneering new product development. I created a whole new look and feel for the brand. A new colour palette and graphic system was applied across Waterwear and Equipment product ranges. The logo mark was evolved and the visual identity strengthened.

Logo redesign and corporate identity / packaging and POS / print / iconography / apparel and product branding / print advertising